How to Create a Viral TikTok Video: 8 Tips for Beginners

How to Create a Viral Tiktok Video : 8 Tips for Beginners

Everyone wants their Tiktok videos to go viral, but how do you actually to create a viral Tiktok video? In this post, we share what makes a viral Tiktok video, and 8 tips for beginners!


Quick Introduction of Tiktok

TikTok is one of the fastest growing social media platforms in history. 
With about 3 billion users and counting, it’s no surprise that brands are scrambling to create content for this platform and hoping to go viral.

But what if you’re not a big-time brand with lots of resources? What if you’re just an average Joe or Jane trying to make a name for yourself? 

You’ll need some help! That’s where our step by step guide comes in. Read on to find out the 8 tips for beginners for creating a viral TikTok video!


1. Keep your videos short and concise

TikTok videos can range anywhere from 15 seconds to 180 seconds long. It’s best to keep your video between 30 and 45, which allows for enough time to get a message across without going on too long. 

Remember that TikTok is all about creating quick-to-watch moments with friends or family members so don’t create an overly complex piece of work – this isn’t YouTube where people will watch several minutes worth at one sitting! In this way, it is easier for your Tiktok video to be shared and go viral.

2. Make sure the video is in a vertical format
Since TikTok is a social media platform that allows for videos to be viewed on mobile devices, you’ll need to make sure your video is formatted in a vertical orientation. 

Don’t forget about using the full screen feature since it’s available and can really help set the right tone for your content!

Don’t let this discourage you from creating longer form content though! There are many successful viral campaigns out there which have used 60-180 second formats or more so don’t think just because of our suggestion here that you couldn’t create something with an even greater impact. 

3. Include subtitles for people who are deaf or hard of hearing or those who cannot turn on their volume
It’s easy to forget about the people out there who are deaf or hard of hearing or just people who cannot turn on their volume (eg. with sleeping babies or partners, in the train.)

With TikTok being a primarily mobile app, it would be wise for you to include subtitles in your videos so that everyone can take something away from your content! 

This is especially important if you’re trying to create viral Tiktok video because then more eyes will see it and hopefully some of those viewers will resonate and share!


4. Be creative! Don’t just film yourself talking about what you did that day – add music, captions, effects, etc.  

Be creative when creating your Tiktok video! The best way for a campaign like TikTok or even any social media video in general to succeed is if the creator has fun while creating it. 

Purely talking about your day is boring. If your account is mostly vlogging about your day, a great idea will be to add music into the background of your shots. You will be surprised at how this can change the mood of the video and get your audience to watch longer.

Like we mentioned earlier, include captions too, and this will also help to increase your watch views.

Not to forget, Tiktok has numerous effects that you can make use of and make an otherwise mundane video so much more interesting!
The sky’s the limit, unleash your creativity!


5. Follow other popular TikTok users to learn from their experience

Being a video sharing app, TikTok has tons of popular users who’ve been able to create content that people have really latched onto and made viral. There’s no better way for you to learn how others achieve success than by following along with what they’re doing!

It would be wise for those thinking about creating your own videos on the platform to at least check out more successful examples first so as not to end up going down a path that might lead you into failure or missing an opportunity due to lack of experience. 

Viral is always something desired but it can’t happen if you don’t know where your target audience hangs out and what they like.


6. Use hashtags when posting your videos so they can be found by more people on Tiktok 

Hashtags will help you connect with those users and find new ones who might also be interested in what your brand has to offer!

The most important thing here is to make sure that when hashtags do come into play, they don’t feel forced or unauthentic. You’ll only turn away users from following along with your content if they can tell right off the bat that whatever hashtag you’re trying to use isn’t something that fits within the context of your video. 


7. Tag your friends in your posts if they are featured in the video too! This will encourage them to post their own content as well!

TikTok is a social media platform – it’s meant to be shared and used by many different users. You can’t expect Tiktok campaigns that are successful if you don’t take advantage of this!

If a friend of your tagged friend saw your video, liked the content then shared it to people on other platforms like Facebook or Twitter, it will lead to further engagement with others who have similar interests as well, so remember to tag your friends if they are in the video too!


8. Have fun and don’t take things too seriously 🙂
We’ve all seen videos on TikTok that might have been meant as a joke or just as entertainment so don’t let thinking too hard about what you’re trying to do with your content get in the way of having fun!

This will allow brands and users alike to feel more relaxed which leads to an overall better experience for everyone involved while also making it easier for them to connect. 

People who are able to trust one another tend to work together much better than those who aren’t – whether this is through business ventures, personal relationships or anything else. 

Having a great personality could lead to people wanting more of whatever it is that makes you unique which can only end up being good news if they then go out and tell friends/family members etc about it too!

Why not give these tips a try and see if you can create your own viral video? Share them with us on social media or in the comments below. We’d love to hear from you!

Not sure what equipment to use to create videos? We share with you the low to no cost equipment for beginner Youtubers and Tiktokers!